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About
Storytelling
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Why Being Genuine is Key to Building Trust on LinkedIn
Serena Haywood 26/11/2024 Serena Haywood 26/11/2024

Why Being Genuine is Key to Building Trust on LinkedIn

Authenticity is more than a strategy; it’s a mindset. By embracing who you are, you show your audience that leadership is about growth, humility and connection.

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How To Make Your LinkedIn Profile Work For You
Serena Haywood 22/11/2024 Serena Haywood 22/11/2024

How To Make Your LinkedIn Profile Work For You

Your LinkedIn profile is more than a placeholder for your CV - it’s a dynamic, powerful tool that can open doors to new opportunities.

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How to Create a Portfolio That Tells a Story
Serena Haywood 21/11/2024 Serena Haywood 21/11/2024

How to Create a Portfolio That Tells a Story

A portfolio that tells a story doesn’t just display your work - it takes viewers on a journey through your creative world.

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10 Steps to developing and launching a small business
Serena Haywood 11/03/2019 Serena Haywood 11/03/2019

10 Steps to developing and launching a small business

Tips to starting a small business in 2024.

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Building a Brand That Reflects You
Serena Haywood 01/05/2010 Serena Haywood 01/05/2010

Building a Brand That Reflects You

Your personal story is your most powerful branding tool. It humanises your work, builds connections and creates a lasting impact.

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