cASE STUDY
Regional Law firm
Aligning brand, website and marketing
This project focused on bringing consistency, clarity and structure to a growing regional law firm. As the business expanded and prepared to launch a new office, its external presence needed to reflect a higher level of professionalism and cohesion.
The work covered the website, brand identity, ongoing content, and supporting marketing materials.
Ensuring everything worked together rather than as separate pieces.
starting point
The firm had a solid foundation in terms of services, but its outward-facing presence didn’t reflect that strength. The website lacked clear structure, service pages didn’t fully communicate what was offered, and the overall brand identity was inconsistent across platforms.
The focus was on creating a clear, consistent system across all touch points.
Rather than treating each element separately, the work was approached as an integrated whole.
This meant improving how information was presented, strengthening the brand identity, and creating structure for ongoing content.
Clarity, consistency and usability were the key drivers throughout.
Marketing activity was also irregular, which limited visibility and made it harder to build a recognisable presence over time. With a new office opening, these gaps became more noticeable and more important to address.
approach
What was delivered
Full website redesign and rebuild on Squarespace.
Restructured navigation and page layout for improved usability.
Clearer service pages with more accessible messaging.
Logo redesign and brand refresh.
Weekly blog writing to support SEO and authority.
Monthly social media content across multiple platforms.
Design of printed materials including leaflets and posters.
Marketing support for the launch of a new office.
how it works now
The result is a more cohesive and professional presence that better reflects the quality of the firm’s services.
By aligning the website, branding, content and marketing activity, the business is now in a stronger position to attract attention, build trust with potential clients, and support its continued growth.